Writers tend to use cliches out of desperation. Whether it's a time crunch to hit deadline or pure laziness, cliches should be avoided at all costs. Cliches are overused phrases that readers are immune to reading. They are unoriginal and uninteresting.
This headline from the Chicago Tribune uses a version of the cliche phrase "fly under the radar." The article is about a sushi restaurant in downtown Chicago that is struggling to get people through their doors.
Instead of using a cliche that readers have seen countless times before, a new headline should be written. Something along the lines of "Unknown sushi delivers big flavor" could have been used to better entice readers' interests.
The full article can be found on the front page of section five in The Chicago Tribune's Nov. 7 issue.
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