It's unfortunate when stereotypes slip into the news. As journalists, we have a responsibility and obligation to make ethical decisions. We need to take into account the sensitivity of our sources and audiences by using careful, accurate, thoughtful and appropriate language.
Avoiding stereotypes is an essential part of every journalists' ethical decision making process. Including sexist, racist, homophobic or any stereotypical references in our writing not only misinforms our audience, but it also reinforces stereotypical behavior that members of our audience already harbor.
The excerpt above is from an article in the Joliet Herald News about Illinois gubernatorial candidate Bruce Rauner.
Rauner is a former chairman of two Chicago-based, private equity firms. He is running for governor and is funding his own campaign with the money he made throughout his career. Many Chicago-land news outlets have began to compare him with other wealthy Illinois residents who have also tried funding their our gubernatorial campaigns.
The problem with the excerpt above is its generalization of Rauner. The reporter generalizes all millionaires and former CEO's, making it seem that they are unfit for public office.
It is wrong publish a story such as this without interviewing Rauner about his campaign. No quotes from Rauner are given in the story and the audience is led to believe that he is the stereotypical businessman who cares only about his personal interests.
The full article for this story can found in Nov. 25 issue of Joliet's Herald News or online at the Chicago Sun-Times' website.
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