The news peg is an integral part of any news story. It tells the reader why it is important to him at this moment in time. Whether it's a natural disaster or a politician's drug addition, the reader should know why they are reading a particular story. Without a news peg, a news story amounts to nothing.
The above excerpt is the first sentence of a Huffington Post article titled "'Evolution Of Life On Earth' VIDEO: 4.5-Billion-Year History Compressed Into Two Minutes."
No recent scientific data is presented nor is any new information on the history of life. The only newsworthy information about the article is the fact that a new YouTube video was made.
A hyperlink to this article placed within an article relating to a new species being discovered, or any scientific discovery for that matter, would make this article much more effective. It would give readers an idea of how long life has been around and point to the importance of scientific research and discovery.
The full article for this story can be found on Huffington Post's website.
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